Director of Communications

Office of the Chancellor - Omaha

Sales & Marketing
Full-Time
POSITION TITLE: Director of Communications
DEPARTMENT: Chancellor
REPORTS TO: Chancellor
EFFECTIVE DATE: June 11, 2021
CLASSIFICATION: Regular, Full-Time, Exempt
HOURS PER WEEK: 40

POSITION SUMMARY
Aristotle observed 2300 years ago that when storytelling goes bad or when we cease to tell stories, the result is moral decadence.

A good story is something worth telling that the world wants and needs to hear. And the Archdiocese of Omaha has the best story to tell – the Good News of Jesus Christ.
Our story is so powerful and life-saving, we need help telling it. Which explains our need for a Director of Communications.

The Director of Communications will lead our storytelling team. The environment here is positive, uplifting, and up-tempo. We tell stories with modern-day tools – social media, video, print, audio, email, and web.

Here’s a chance to tell the Big Story in creative and inspiring ways and provide ongoing consultation and communication strategies for the Archbishop of Omaha, Archdiocese of Omaha, and its family of offices and institutions.

PRINCIPAL DUTIES AND RESPONSIBILITIES
• Works collaboratively with the Chancellor to create an effective communications strategy to include an internal and external communications plan to advance the Archbishop’s and the Archdiocesan vision, ministry, and development needs.
• Acts as media strategist and official spokesperson for the Archbishop, clergy, archdiocesan offices, as well as parishes, schools and related entities within the Archdiocese.
• Represents the Archdiocese in media and professional communications and media associations including the Catholic Press Association and the Nebraska Press Association.
• Strategizes and manages appropriate, timely, engaging, and accurate response to media inquiries.
• Prepares and distributes media releases, statements, fact sheets, backgrounders, presentations, and informational resources; pitches stories to local media and writes stories for website and other relevant digital media sources.
• Maintains fruitful relationships and credibility with a wide variety of media outlets and personnel.
• Designates and trains media spokespersons for specialized topics as needed.
• Works collaboratively with pastors, parishes, and other Catholic and community organizations to ensure accurate and timely reporting of news of interest to or affecting the Archdiocese.
• Works with senior archdiocesan leadership to develop and implement policies and procedures for media relations, crisis communications, and public relations.
• Advises archdiocesan directors in creating communications plans to stimulate public interest and gain support for the Archdiocese's programs and current priorities (e.g., Catholic education, vocations, and pastoral services).
• Works with the communications staff and other key departments to create promotional, marketing and informational material to stimulate public interest and gain support for the Archdiocesan vision to include news releases and conferences, the Archdiocesan newspaper and website, social media platforms, e-newsletters, podcasts and brochures.
• Oversees the Archdiocesan publication and creation of all digital, video, audio, and printed media content.
• Works in partnership with the key leaders within the Archdiocese to create and implement a unified Archdiocesan message through effective branding and mission driven communication.
• Oversees and manages all archdiocesan public-facing communications, including but not limited to the website, social media, brochures, publications, annual reports, direct mail packages, and e-newsletters.
• Tracks and analyzes engagement across the various communication channels and makes strategic recommendations that are driven by data.
• Leads and supervises a team of communication, marketing, design, and webmaster professionals.
• Develops and coordinates a strong base of outside vendors to include but not limited to photographers, copywriters, freelance writers, graphic designers, web designers, and videographers.
• Serve as in-house creative for the Archdiocese of Omaha to develop content across multiple platforms including website, print collateral, video, e-newsletters, blogs, social media, and correspondence.
• All other duties as assigned by the Chancellor.

KNOWLEDGE, SKILLS, AND ABILITIES
• An effective leader with the ability to serve as a unifying force and to position communication discussions at both the strategic and tactical levels.
• Commitment to work collaboratively with all groups, including staff, leadership, donors, parishioners and other supporters of the Archbishop and Archdiocese
• Thorough knowledge of communications principles and practices with exceptional ability to communicate verbally and in writing.
• Knowledge of church organizational structure preferred.
• Creativity, decision-making, interpersonal skills, use of direction, teamwork, service orientation o foster the Church’s mission.
• Exceptional organizational skills, professional writing experience, familiarity with audio/visual/multi-media production and comfort working across social media platforms.
• Inquisitive and self-driven skills and able to execute projects on a timeline, have good instincts in storytelling, understand metrics and data analytics.
• Strong background in writing, editing, proofreading, project management, and presentation skills with experience in developing content and storytelling.
• Proven track record in creating successful social media campaigns, website content and persuasive messaging across multiple platforms.
• Deep understanding of evolving communications trends and channels.
• Collaborative personality and work style.

EDUCATION AND EXPERIENCE
• Minimum of a Bachelor’s degree in communications, journalism, public relations, or an equivalent combination of education and experience with a minimum of five years’ communications or media relations or any equivalent combination of education and experience which demonstrates the knowledge, skills and abilities to perform the above-described essential functions.
• Specific experience in church organizational and operations procedures or a complex, organization (preferably nonprofit) with service orientation.
• Deep personal commitment to the Catholic values and faith.