Digital Content Strategist

Location

Name of Facility: Marian High School
Address
7400 Military Ave
Omaha, Nebraska
68134

Submitted By

Name: Susan Rosenlof
Email: srosenlof@omahamarian.org

Description

Department: Marketing and Communications
Reports to: Director of Marketing and Communications

Principal Duties and Responsibilities

Content Creation & Storytelling
● Lead the social media strategy, with a focus on creating brand awareness and differentiation.
● Understand the audience journey to identify content gaps and opportunities.
● Develop and produce photos, videos and graphic design assets for use across all delivery channels.
● Support the creation of graphic design materials for admissions, advancement, and
special events.

Digital & Social Media Management
● Identify target audiences, market trends and competitor activities to inform creative development.
● Manage and grow the school’s social media presence (Instagram, Facebook, X, LinkedIn, TikTok) with a consistent voice and visual identity.
● Plan and schedule posts to align with the communications strategy.
● Supervise Be.Marian (Marian’s recruitment-focused account) and strategize with a team of student content creators and the recruitment director to capture the daily life of a Marian girl and showcase the vibrancy of the community.
● Serve as a resource to sub-account managers.
● Monitor engagement and respond to comments/messages.
● Track, analyze and report content performance metrics (website traffic, social media engagement, email open rates) to inform future content strategies.

Brand Stewardship
● Ensure all content reflects the identity, mission, and values of Marian.
● Maintain an organized and accessible digital asset library of photos and videos for use
across all digital and print materials.
● Follow Marian’s brand standards, digital media policies, and the AP Style Guide to
maintain consistency in tone, messaging and visual presentation.

Collaboration & Events
● Partner with academics, athletics, recruitment, advancement and alumnae to tell stories that support enrollment, fundraising, and community engagement. Ideate and contribute to strategies across platforms and departments.
● Attend and document key school events (e.g., liturgies, performances, athletic games, service projects, alumnae gatherings).

Requirements

Knowledge, Skills, and Abilities
● Proficiency with photo/video editing tools (e.g., Adobe Creative Suite, Canva, Cap Cut, or Final Cut Pro, or similar).
● Experience with a DSLR camera.
● Strategic understanding of social media platforms and analytics.
● Ability to manage multiple projects and meet deadlines.
● Creativity and an eye for visual detail.
● Excellent writing, editing, and storytelling skills.
● Proactive, assertive, collaborative and resourceful.

Education and Experience
● Bachelor’s degree in graphic design, communications, marketing, journalism, digital
media, or a related field.
● 5+ years of experience in content creation and social media management.

Application Instructions

Please submit a resume, cover letter, and portfolio of digital content (photos, videos, writing,
social media campaigns) to Susan Rosenlof, director of marketing and communications, at
srosenlof@omahamarian.org.